July 2011
6 posts
5 tags
Brand Olympic
The anticipation and excitement surrounding the Olympics has reached new heights with the games now only a year away. However, how do you engage with such a large audience on such a large scale? At Beijing we saw live streaming going head-to-head, Silverlight and NBC vs. Adobe Flash and CCTV (China), which enabled the interactive viewing of different events online, (in 2012 there will be up to...
6 tags
Old Post #8 - Lights, Camera, Action
Engaging with your audience by broadcasting through social media - Russell Goldsmith, markettiers4dc [Click to view slide deck]
Last Thursday evening at Social Summer, Russell Goldsmith of markettiers4dc gave the case for using broadcast/video as a tool to engage with audiences online. As PR’s have won the land grab for social media, it is fitting that we become more keenly involved in the...
4 tags
Old Post #7 - A Vision of Future...
I believe too many editors and reporters are out of touch with readers. Allegations of the phone hacking of victims of murder, terror, and more mean that this belief has never been rang truer. Whose belief is this? You’ve guessed it… Over six years ago Rupert Murdoch continued in a similar vein stating this generation “don’t want to rely on a god-like figure from above to tell them...
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Old Post #6 - Disaster strikes - Social media "No...
Ged Carroll - Social media no nos [Click to view slides] A cringeworthy rendition of U2’s ‘One Love’ and Stewie from Family Guy’s reaction to a certain viral internet video were included in the order of service at Ged Carroll’s highly entertaining CIPR Social Summer presentation. The theme of the evening was to highlight what NOT to do when undertaking social media...
4 tags
Old Post #5 - Churning it Around
Yesterday evening I attended a debate on Churnalism with @EmmaJaneCIPR held by the Media Standards Trust. The motion, “This house believes news articles based on press releases should be marked ‘advertorial’”. Basically should PR be marked as paid advertising? The result was a few hours of very interesting debate, combined with plenty of jumping over each side of the fence from both sides. From...
7 tags
Old Post #4 - 5 of the Best COI Public Information...
I orginally posted this on the CIPR’s ‘The Conversation’. Check it out for loads of original comms content from top comms people. Although the government has decided to call an end to the COI, over the past 65 years they have created some of the UK’s most innovative and memorable campaigns. Given the current rise of online video content used in digital marketing across...
