For guys who can’t grow facial hair… look away now.
For all other beard lovers take note. South African creative marketing agency Bletchley Park along with Bronx Men’s Shoes have come up with an innovative Facebook campaign which utilizes an interactive beard growing billboard, in Cape Town.
The bloke in the billboard ‘grows’ facial hair for each Facebook ‘like’. Also if like me, you want to watch what it is actually like to grow substantial facial hair, you can view the livestream on Bronx’s Facebook fan page.
This runs alongside a competition for Facebook users to invite their friends to also like the page to win… a pair of shoes.
Visit Facebook.com/BronxMensShoes to witness the beard growth.